Ajinomoto
Ajinomoto, the leading Japanese convenience food company, has chosen Open2Digital to support its expansion on social networks in France and the rest of its European markets. Ajinomoto stands out because of its authentic brand storytelling of “umami” at the cornerstone of well-being and healthy dieting.
Context
Ajinomoto, the leader in frozen-ready meals in Japan, is entering France with the firm intention of making its gyozas and other local flavors easily accessible so that everyone can cook Japanese at home. Our strategy to popularize Japanese culinary codes and support at trade fairs, such as Japan Expo, has enabled the brand to emerge as a strong player in the kitchen.
Our Mission
Definition of the communication strategy on Facebook and Instagram
Graphic design (Branded content)
Publication and moderation of the page
Industry monitoring / new trends
Contests
Management of partnerships with influencers
Accompaniment during press and general public events (Facebook live / Instagram Stories)
Facebook ADS / Instagram Ads management
Monthly activity report
The Results
