TCL
TCL Multimedia is a Chinese enterprise and the 4th producer of TV sets in the world. The brand, already well established in China, is looking to develop its reputation, via social media, in Europe and precisely in France, Germany, Italy and Poland.
Context
Founded in 1981, TCL quickly developed into a TV industry leader in the 1990s. With the slogan of ” The Creative Life “, the company has achieved a turnover of more than 100 billion yuan for five consecutive years. It has developed into the fourth-ranked TV producer in the world.
Our Mission
- Develop an European digital communication strategy
- Create and manage the Italian, German, French and Polish Facebook pages
- Create an European Twitter and Pinterest account (in English)
- Graphic creation and visual harmonization of the different accounts
- Live-tweet during events, tradeshows, etc.
- Management of Facebook and Twitter ADS
Our Results
Great visibility in the target Countries, creation and federation of an online community around the brand, upkeep relations with journalists, influencers and, presentation of the latest products and innovations.
